I worked directly with Amazon to marry Shopbop’s style-savvy voice with Amazon’s signature creative.

Shopbop x Amazon

Paid Social & Push Notification Optimization

I saw the potential for app notifications and paid social to skyrocket—and it paid off.

Email & Site Franchise Revamp

I refreshed the messaging of existing franchises, solidifying Shopbop’s position as a style authority and keeping the customer excited for every new arrival.

Brand Partnerships & Lookbooks

I wrote compelling editorial stories for Shopbop’s most-loved brands.