I introduced shoppers to Parade in the brand’s first retail space with style-specific signage, interactive packaging, and fun hangtags.

NYC Flagship In-Store Copy

Website Relauch & Collateral Messaging

I told Parade’s story to new customers and created hype over upcoming drops for the brand’s superfans.

Strategic Email Copy

Every promotion, every new product, and every collection needs a compelling email—and a comprehensive creative testing program behind it. I wrote daily sends and reported campaign results weekly to Growth & Brand partners.