I introduced shoppers to Parade in the brand’s first retail space with style-specific signage, interactive packaging, and fun hangtags.
NYC Flagship In-Store Copy
Website Relauch & Collateral Messaging
I told Parade’s story to new customers and created hype over upcoming drops for the brand’s superfans.
Strategic Email Copy
Every promotion, every new product, and every collection needs a compelling email—and a comprehensive creative testing program behind it. I wrote daily sends and reported campaign results weekly to Growth & Brand partners.