FLORENCE BY MILLS
Copywriter & Brand StrategistI was asked to be the first Copywriter and Brand Strategist to expand the Gen Z-loved line into fashion.
Inspired by classic 90’s films and teenage sleepovers, I prepared moodboards for three debut product launches to shape the visual direction and creative strategy of the debut line.
From product samples to live product pages, I created a Tone of Voice & Content Guide and wrote copy for every (literal) piece of the launch.