After extensive research, I found that the swimwear industry uses the same words to define the women who wear their swimsuits: Feminine, Sexy, and Effortless.


I conceptualized and executed a content series to examine the Andie community’s unique relationships to these words, featuring pro athletes, fashion CEOs & more inspiring women.


The Body Language Series redefines the most commonly used words to sell women’s swimwear—because your swimsuit doesn't fit under an umbrella term and neither do you.