After some research, I found that the swimwear industry uses the same words to define the women who wear their swimsuits: Feminine, Sexy, and Effortless.

I conceptualized and executed a content series to examine the Andie community’s unique relationships to these words.

The Body Language Series redefines the most commonly used words to sell women’s swimwear—because your swimsuit doesn't fit under an umbrella term and neither do you.